In its simplest form, a blog is an online diary. Blogs are highly personal in nature and design. All of the blogs together with the links connecting them are referred to as the “blogosphere.” Creating a blog gives you a chance to build something that is a unique reflection of you or your company.
Organizations and commercial companies often have a blog associated with their website to highlight new products or services, while individuals tell stories and offer opinions.
Your should blog because you want to share important information with your community. Your have knowledge and expertise and want to be an authoritative voice in the blogosphere. You want to guide your customers to other quality sources of information of products or services in your field. You want to educate and engage customers. You want to be the authoritative voice.
Blogs offer two key advantages over some other types of social media. First, they rank high in search engine result pages. Recently, Google made changes to its search algorithms that have an even more positive effect on blogs. Google’s Panda update looks at the quality of the content and penalizes the exploitation of keywords. So if a marketing consultant has encouraged you to put a large number of keywords on your website without real content to back them up, you may find your site drops in search engine rankings. Google’s Penguin update looks for unnatural links. But if you link to other credible sources, you’ll come out ahead. Now more than ever, a blog allows you to post updated content that appeals to the search engines.
