Tips for Effective YouTube Content
- Make it relevant. Be sure to stick to issues that you know customers are concerned about or that are instructive about your company.
- Don’t use YouTube videos to replace important text but to enhance it. Some people learn best watching a video; others don’t. So if you are communicating important information about your company or want customers to take some action as a result of seeing the video, be sure to include this information as text content somewhere on your website or your companies web page.
- Be mindful of length. If the video is a presentation or an in-depth how-to, you can include the entire talk. But if the content is tips for customers on selecting a product, it’s best to keep the video to fewer than three minutes.
- Tags should be clear and concise. Remember, people will likely find your videos through a keyword search, so make sure you have used tags that are simply and explicitly related to the content. Use a title that is clear and concise.
- Use your editing software to add your companies logo or other brand identity during the opening and closing credits or on every screen.
Video Tips
- Beware of any background noise. Examples include air conditioners, loud computer humming, road noise, and walking noises. Close doors if possible to avoid excess noise .
- Avoid stripes and other detailed patterns on clothes. Complicated backgrounds are difficult to reproduce on cameras that have fewer pixels per inch.
- Make a teleprompter. If you’ve created a script in advance, you can make it a PowerPoint file and use it as a teleprompter (out of sight, of course) during filming.
- Talk slowly and speak clearly. People often talk faster on camera. If you are a fast talker anyway, practice speaking more slowly. Thirty seconds of video should contain 65 to 78 words; 60 seconds should have 130 to 155 words.
